Ask in your own words,TocaAI answers.

TocaAI is the AI marketing agent for e-commerce inside the Tocadule panel. Ask about your data; have it build popups, bars, widgets and segments, or change a destination’s settings. It shows you every change first and waits for your approval.

New chat

What should we look at?

0/500
Ask your data

Ask, and the answer comes with its source.

Sales, traffic, audiences, which events arrive, how your destinations are doing. TocaAI answers with the panel’s own cards; under each one it says which data the number came from and which screen shows the same.

How many sales this week?

37 purchases this week, 12% more than last week.

37purchases+12%

This week. Last week: 33.

analytics.overview (events) · this week · same as the Analytics screen

Where are visitors coming from?

Most come from Instagram, then Google.

Instagram486
Google352
Direct231
TikTok128
Other87

analytics.traffic_sources (events.properties.traffic_source) · last 7 days · same as the Analytics screen

Which events are arriving?

All five are arriving; add_to_cart and begin_checkout come from the dataLayer.

EventSourceArriving
page_viewAuto (snippet)3,902 · 2 min ago
view_itemAuto (snippet)1,688 · 3 min ago
add_to_cartdataLayer (add_to_cart)298 · 14 min ago
begin_checkoutdataLayer (begin_checkout)81 · 1 h ago
purchaseAuto (snippet)37 · 2 h ago

workspaces.event_sources + events · last 7 days

Are my destinations healthy?

The 214 skipped for Google Ads belong to visitors who didn’t give ad consent; nothing goes out without consent.

All four destinations are sending fine
Meta2,418 sent, 0 errors
Google Ads2,204 sent, 214 skipped without consent
TikTok1,130 sent, 0 errors
GA42,396 sent, 0 errors

destinations + destination_forward_counts · last 14 days · same as the Destinations screen

Build it from a sentence

Popup, bar, widget: write what you want.

TocaAI turns your sentence into a brief, designs it and shows you a preview. Nothing goes live until you publish it.

  1. 01Write it

    Say what you want, the way you’d say it to a colleague.

    "I want to collect emails."
  2. 02The brief is ready

    Type, job, page, timing. You can change any of the choices.

  3. 03Generate

    It designs, draws and checks; you see the preview on desktop and mobile.

  4. 04Publish

    It goes live when you publish. Changed your mind? Back to the previous version in one click.

Email capture popup
"I want to collect emails."
Announcement bar with links
"A bar with links for the new season, free shipping and easy returns."
Social proof badge
"A small badge showing how many people are looking."
Real outputs TocaAI made from these sentences (asked in Turkish).
Build a segment

Describe the audience, see who’s in it.

Say who you mean in your own words. TocaAI counts them and splits the count three ways. It asks before it saves anything.

  • IdentifiedPeople whose identity is known.
  • AnonymousNot known yet; reachable on your site with a popup.
  • CookielessCounted, but no channel can reach them.

Visitors from Instagram who added to cart but didn’t buy, last 7 days

486Total visitors
112 identified341 anonymous · via popup33 cookieless · unreachable

Last 7 days. Cookieless visitors are counted, but no channel can reach them.

events (identified / anonymous / cookieless) · last 7 days · same as the Segments screen

Create segment: Instagram cart abandoners
Conditionssource instagram AND added to cart AND didn’t buy
Cookieless33 (counted, not reachable)
Destination settings

Ask for a change, see it before it happens.

TocaAI reads the destination’s settings and shows the change it will make, the old value next to the new one. Nothing changes until you confirm.

  • Confirm or cancelThe change is applied only when you press Confirm.
  • On recordAn applied change says who confirmed it and when; you can undo it within 24 hours.
  • No passwords in chatAd account details are entered only on the Destinations screen.

Send purchases to TikTok too.

Here’s the change I’ll make in TikTok:

TikTok
Eventsadd_to_cart, begin_checkout → add_to_cart, begin_checkout, purchase
From now on, purchases go to TikTok too.

destinations (config, enabled, events_to_forward, consent_default)

Board

Pin the answer, share it with your team.

Keep the questions you look at often as notes on the board; a note you share sits on your team’s board too. Each note answers its question again when it opens, and looking costs no credits.

More about the board →
PurchasesFrom Tocadule
37orders+12.1%

Last week: 33 orders.

DayWeekMonth
Sales sent to MetaFrom Tocadule
37purchases

No purchase skipped.

DayWeekMonth
Match qualityEKEce shared
8.4/ 10

Good. Meta, last 14 days.

DayWeekMonth
Demo

How much of your sales never reaches your ad platforms?

In a 15-minute call we measure it on your own store and show you.

No installation needed. In the call we look at your own numbers.

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