Campaigns and automations. Drag-and-drop templates, A/B tests on the subject line.
Learn more →Why server-side
Some of your sales never reach your ads.
In e-commerce, a sale sent from the browser can get lost on the way. An ad platform can’t count a sale it never sees: the ad that brought it looks like it doesn’t pay, and budget moves away from it. Tocadule sends every sale server-side, through the Conversions API, where browser blockers can’t get in the way.
- Safari and iOS limits
- ad blockers
- closed tabs
Try it with your storedrag or type
$
%
Every month
$24,000in revenue
400sales
your ads can’t see, 1 in every 5.
Let’s measure the real rate on your store →Data by consentLearn more →
Anonymising everyone isn’t the answer. Know who said yes.
Treating everyone as anonymous makes the customers who did consent unrecognisable too; the ad platform can’t match the sale to the person who made it. Tocadule reads each visitor’s cookie choice and sends every sale accordingly.
If they consented
The sale goes with email, phone and click ID. The ad platform recognises the customer, and match quality goes up.
If they didn’t
No personal data, IP or click ID is sent. Meta and TikTok model the sale from limited data; it never goes to Google Ads or ChatGPT Ads.
Sent server-side27
With full data22
No personal data5
TimeSaleAd consentData sentDestinations
14:20$122○ deniedno personal data
14:18$47● grantedemail, phone, click ID
14:14$26● grantedemail, phone, click ID
14:11$92● grantedemail, phone, click ID
14:09$36○ deniedno personal data
14:05$58● grantedemail, phone, click ID
On your store
Sell on your store too, with the same data.
Ad data is half the job. With the same data Tocadule collects, you show each visitor the right message at the right moment. To set it up, just tell TocaAI.
- PopupCollect emails, give a first-order discount, bring back visitors who left their cart."10% off the first order, code HOSGELDIN10."
- BarFree-shipping threshold, campaign, countdown; at the very top of the page."Free shipping over 500 TL until Friday, put a countdown next to it."
- WidgetOn product pages: "bought this week", "looking right now", similar products."A small badge showing how many people are looking."
Email · Push · Segment
Reach your customers too, with the same data.
Browser notifications. One click to turn on in Shopify; send them as a campaign or as a step in an automation.
Learn more →
Events, order of events, cart, source, location, consent, click ID. The count is live; you can also build one by telling TocaAI.
Learn more →Board
Ask, keep, share with your team.
Pin the answers TocaAI gives you to the board. Your teammates add their own questions too; everyone looks at the same numbers.
- Add a note in your own words. Typing “Purchases sent to Meta this week” is enough.
- A note you share is on your team’s board. Everyone picks their own period; only the person who shared it can change the note.
- Looking at the board costs no credits. Each note answers its own question again every time it opens.
Board
Answers you asked for and decided to keep. Looking at the board costs no credits.
37orders+12.1%
Last week: 33 orders.
DayWeekMonth37purchases
No purchase skipped.
DayWeekMonth1,2843,902 pages−4.2%
1,031 new, 253 returning.
DayWeekMonth214people
Last 24 hours. 61 reachable by email.
DayWeekMonth8.4/ 10
Good. Meta, last 14 days.
DayWeekMonthNotes your team shares are on everyone’s board. If you change one, it changes only for you.
TocaAI prepares, you decide.
Nothing goes live without your approval
A popup, a bar, a segment or an ad setting: every change is shown to you first and waits for your approval.
Easy to undo
Roll a live popup back to its previous version in one click.
Passwords never enter the chat
Ad account details are entered only on the Destinations screen.
Every number comes from your data
Each one is a query run on your data, the same figure as on the Analytics screen.
Take it from your store, send it to your ad platforms.
Install it on your storeOne click on Shopify, one line of code on the other platforms.
Connect your ad accountEnter the access details once; you never type them into the chat.
Ask TocaAIAsk what goes where, and whether it got there.
FAQ
Common questions
What is server-side tracking?
Sending the sale to the ad platform from the server instead of the visitor’s browser. Ad blockers and browser restrictions can’t get in between, so sales don’t get lost on the way.
Do I need to remove my pixel?
No, but your sales don’t depend on it. Tocadule sends every sale from the server. If the pixel stays, Meta and TikTok match the same sale from both sources and count it once.
What happens to the data of visitors who don’t consent to ads?
Their sale goes to Meta and TikTok without personal data, IP or click ID; the platform counts these sales by modelling them. It is never sent to Google Ads or ChatGPT Ads. A visitor who consents has their sale sent with full details: email, phone and click ID.
Which platforms does it work with?
It installs on Shopify in one click. On ikas, IdeaSoft, Ticimax, T-Soft and WooCommerce you just add one line of code.
What is TocaAI?
The assistant inside Tocadule. It lets you check what is being sent, build audiences and set up popups, bars and widgets by typing. Nothing goes live without your approval.
Can I trust the numbers TocaAI gives me?
Yes. TocaAI doesn’t estimate a number; it finds each one with a query run on your data. Ask the same question on the Analytics screen and you get the same result.
Demo
How much of your sales never reaches your ad platforms?
In a 15-minute call we measure it on your own store and show you.
No installation needed. In the call we look at your own numbers.
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